Viral Patterns
Open library

A library of viral content for brands

Find content ideas that already worked

Hand-picked Instagram content, tagged by niche, hook and format, and ranked by how far they reached past their creator's audience.

Browse the libraryHow it works

Finding content that works takes time

Most teams scroll for hours, save a few videos and still guess what to make.

Endless scrolling

You spend hours in your feed and still come out with nothing you can use.

Views can fool you

Big accounts get millions of views on anything. That doesn't mean the idea is good.

No idea why it worked

You can see a video did well, but not which hook or format made it work.

We rank posts by reach, not views

A post with 1.1M views from an account with only 6K followers spread because the idea was good, not because the account was big.

Views
Followers
Reach

1.1 million views divided by 6 thousand followers equals 181 times reach.

0.4×

Under 1×

Fewer views than followers. The audience did the work.

4.2×

1× to 10×

Went past its own followers. A solid idea.

38×

10× and up

Spread far beyond the account. The idea went viral.

From scrolling to a plan in minutes

Skip the endless feed. Find a proven idea for your brand and make your own version.

  1. 1

    Pick your niche

    Start from content in your space, not a random feed.

  2. 2

    Sort by reach

    See the posts that beat their audience size by the widest margin.

  3. 3

    Borrow the pattern

    Copy the hook and the structure. Make it yours.

Questions

The short answers to what people ask first.

Still have a question?

The quickest way to get it is to look around. Browsing is free.

Open the library

Every post is picked by hand from public Instagram content. They play through Instagram's official embeds, and they belong to their creators.

Views divided by the creator's followers. 1.1M views from a 6K account is about 181×. A high number means the idea did the work, not the follower count.

Brands, e-commerce stores, and the people who make their content: in-house marketers, UGC creators and agencies.

You can browse the first posts without an account, and a free account opens the full library. Paid plans are still being worked out.